Fantastical Flavors Campaign

New Packaging. Still with Billions of Live Probiotics.
View the Work
March 2020

Entering 2020 with a new brand visual identity and packaging, KeVita wanted to make a splash in the drink cooler. We created a series of visually-striking animated videos that invited consumers to dive into a world of fantastical flavors. These videos ran on platforms ranging from Youtube to Facebook and Instagram. They were designed to loop seamlessly, often resulting in scroll-stopping, repeat viewing. What resulted was a campaign that not only moved the needle at shelf, but increased brand awareness in the social space as well.

This super-cut highlights how all three 6-second spots run seamlessly together to create a fantastical flavor voyage.

These animated Pinterest advertisements drove record click-through engagement on Pinterest.
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