Entering 2020 with a new brand visual identity and packaging, KeVita wanted to make a splash in the drink cooler. We created a series of visually-striking animated videos that invited consumers to dive into a world of fantastical flavors. These videos ran on platforms ranging from Youtube to Facebook and Instagram. They were designed to loop seamlessly, often resulting in scroll-stopping, repeat viewing. What resulted was a campaign that not only moved the needle at shelf, but increased brand awareness in the social space as well.
This super-cut highlights how all three 6-second spots run seamlessly together to create a fantastical flavor voyage.